The Platinum Guild International Love Bands commercial

Platinum Day of Love
"When is your platinum day of love"


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The Platinum Guild International launches the "Platinum Day of Love" commercial. The commercial deals with trying to appeal to newly wed young couples of modern-India, who are going places and yet are very connected to the values of Indian culture. The commercial rides on the emotional aspect of the viewers mind. Its appears very non-fabricated and invokes a sense of longing and wishing, which is beautifully coupled with a nice subtle background score. Beautifully shot, neat casting and really nice tones that reflects the Platinum nature of this commercial. Good work by Metal Communications.

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More on this:
Campaign India
ACB
Platinum Guild

Hindustan Unilever's Knorr Soup Commericial with Kajol

Knorr Soup Commercial
"Tummy bhi khush, Mummy bhi khush"


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Its the new Knorr soup TV commercial with Kajol. The commercial has the whole "loving mother" and "all-the-time-hungry-extremely-active" kid thing going around. Its shot well and Kajol lights up the whole atmosphere of the commercial with sheer natural modern-Indian-mum-of-a-8-year-old attitude. The commercial also deals with brilliant realism of the dilemma of satisfying hunger before dinner time, which a lot of people could relate to and does not restrict the commercial to be in the realms of metropolitan India. To top that up, it also incorporates catchy, non cheesy, rhymes like "Yummy", "Tummy" and "Mummy". Neatly done by Lowe Lintas.

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More on this:
Financial Express
Oneindia
an-ad-a-day